What Today’s Medical Consumable Suppliers Need to Succeed in 2025
Healthcare systems across the globe are facing intense financial pressure. Hospitals in the US have experienced labor cost increases exceeding $42.5 billion between 2021 and 2023, with staff shortages and the push for higher wages driving these rising expenses. But 2025 is shaping up to be a turning point, creating new opportunities for suppliers who know how to adapt. In this blog, we’ll break down what medical consumable suppliers need to stay competitive, both this year and beyond. Know the customer Focus your efforts on defining your ideal customer profile by considering their specific needs and whether they’re an organization or an individual. It also helps to look at who’s making the purchase decisions and who influences the procurement process, so you can target the right accounts where your product can truly make a difference. The right tools Using modern tools such as lead generation software and data-driven apps can help med...